![]() UK and its UK agencies, PHD and Think Jam, we’ve been able to co-create a digital advertising solution that is truly at the forefront of global innovation,” explained Owen Sagness, general manager for Microsoft Advertising and Online UK. On 13 December, the day of the film’s release, fans will be invited to download the blueprint from the app ad and connect to any 3D printer to produce their own collectable memorabilia. Central to the activity is the in-App’s creative on Windows 8, which has offered Hobbit fans a free blueprint download for a 3D-printed model of ‘The Key to Erebor’ – a major artefact in the film’s plot.
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